Earn Online CashEarn Cash Online With Search Keywords
In my last post I showed you how to use the Adwords keyword tool to find commonly searched keywords. In this post, we’ll take a quick look at two three other ways you can use Google to help you find good keywords that you can use on for your niche marketing sites. After all, Google tells us what people are searching for and it would be foolish of us to discount their advice in this area.
One thing though that Google won’t tell us is the mood of the searcher. Therefore, we will need to use our own judgment to determine if searchers are in a buying mood, meaning they’re likely to click Adsense ads or affiliate ads, buy products or sign up for lists, or just randomly surfing, meaning they’re unlikely to take a buying related action. We want to make sure that we bear this in mind when selecting keywords to target.
Another thing to remember is that not every keyword pick is is winner. Some won’t produce enough traffic and others won’t produce enough clicks or conversions. That’s just the way things are sometimes. That’s why it’s important to have multiple sites and to target multiple keywords per site to help improve our chances of having a winning, cash earning, niche site. And why it’s important not the obsess over a single site but to build several sites.
Searches Related To
This is a little feature that appears at the bottom of search results. It shows common keyword searches related to the current search. In the example in the screen shot below I did a search on ‘workout clothes’.
This gives me several good, long tail, searches related to ‘workout clothes’. I take those and plug them into the Google Adwords keyword tool to see what I get. Give it a try yourself and see what you find. You’ll notice that you have a good list of keywords that you can use for either post titles or entire sites as seen here…
Google Suggestion Tool
On the main Google search screen you can start typing in your search term and you’ll get a dropdown that shows you related searches dynamically. Using the same example keyword, I type in the term and see the following search results.
OK, that’s good, I get another list of related keywords to research in the Adwords keyword tool or Keyword Elite. But, here’s the real beauty of this Google feature. I can use it to brainstorm for new keywords. For example, I was trying ‘workout clothes’ but then I had the idea why not try ‘discount work’. With that little idea I got a whole new list of keywords to research, as seen here.
I could keep on going until I had a list of keywords that would give me plenty of options to choose from when it came to building my next group of niche blogs.
ADDENDUM
Google Wonderwheel
I ran across this new tool from Google after posting this article earlier today. This neat new tool allows you to drill down into your search results to find the related niches. It promises to make finding your niches even easier.
Here’s how to get to it. First, from the main search results screen click on the “Show Options” link…
On the next screen, click on the Wonder Wheel link…
Now you’ll see the most relevant searches displayed for you in a wheel format as shown here.
But, the real power of this comes when you click on one of the spokes to expand the keyword. When you do that, you get an additional set of related keywords as shown here…
I think you can see how this new tool will help you out a lot in your keyword research.
I know that keyword research is a challenge for some people but if you use Google as your assistant along with a little planning and common marketing sense you will find yourself in the position of having more than enough ideas for niche marketing sites. All you have to do is select the best ones and do the work. Just don’t get bogged down, build sites, build traffic, make cash online.
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23 Comments »
Keyword research is my favorite part of making money online because it’s creative work. (Writing posts and Ezine articles, not so much.) The beauty of using Google’s tools for your keyword research is that you can be fairly sure any phrases you choose will be relevant to your topic in Google’s eyes. Common sense doesn’t always match the whims of the Googlebot. For instance, one would think that hair dryers and shampoos would be related products, but Google’s tools never mix these two up, so if I were working AdSense in this niche, I wouldn’t either, and when building backlinks, I wouldn’t expect a linked anchored on hair dryers to give my site one iota of authority for shampoos.
Frank,
The Wonder Wheel is a great way to find those keywords for our niches. Plus huge on finding niches that people are looking for. Thanks so much for sharing this with us. I use Google more than anything for my keyword research.
Hey Frank,
I was wondering if you tried using Market Samurai for keyword research? It is based on Google Keyword suggestion tools like Adwords Keyword Tool and works great. I noticed that Vic uses it at the moment. What do you think about it?
Nice post! I had no clue about the Wonder Wheel! Thanks!
Hi Ion,
I haven’t bought it although I may at some point. It seems like a decent program and I know Vic seems to be liking it right now. However, most of the time I just use the free tools since I’m pretty comfortable with them and I’m mainly going after long tail terms that are relatively easy. I only break out Keyword Elite and SEO Elite when I want to thoroughly analyze a particular niche or site.
Hi Frank,
I really enjoyed this article, in particular the information about “The Wonder Wheel”.
Do you think it is important for keyword articles to be grouped in categories on Niche Blogs? (or is it ok to place all articles in a general category?)
Many thanks.
Hi Weightloss,
I mainly use tags rather than categories on niche blogs where each tag is a long tail keyword I’m targeting. This seems to have some advantages since if you’re doing a single post per page this will give each long tail a specifically titled page. For some reason, Google seems to like this in spite of it technically being duplicate content on the same domain.
Hey Frank,
The best thing about Market Samurai is that the Keyword Research Tool is free for everyone. I’ve got the free version and it works great. There is no difference between the Keyword Research Tool in the free and paid versions. The SEO competition tool requires you to upgrade the current version to the paid one that costs 147$. However, if you have SEO Elite then there is no need to do that. It does the same thing basically, but the interface is a little bit more interactive.
Market Samurai pulls the data from Google Adwords Tool and one can instantly classify the keywords based on competition, CPC, traffic, etc. These are the cool features here. In other words, just give it a try, I’m using the free version and I’m happy! LMAO
Ion
Thanks Ion,
I’ll have to check that out. I didn’t realize they had such a functional free version.
lon,
I don’t see : fully functional Market samurai. I like to have it.
how to get it, post a link here.
Thanks.
Hi Frank,
That is a good point about the use of tags to target long tail keywords. So do you rename the default “Uncategorized” category to your main keyword and use this as a single category to post all articles in it? Do you just use “posttitle” in the permalink structure without reference to the category?
Many thanks for your help.
Hi Weightloss,
I usually create a category with a name like “Weight Loss” that covers the niche as a whole.
That’s amazing… I can’t believe how easy that is, that it was under my (our) noses and just works… Thanks!!
Yea you got to research your keywords…. You gotta aim high and go after it and realize it that it takes a lot of work to make it to the top.
The WonderWheel thing is fantastic! Do you know, I’d seen the “show options” link before but it never occured to me to click it. I’m glad I read on your post.
This is a great blog. Can you say what criterion you use to define competition? Do you put words in quotes to see how many other sites are competing? IF so what numbers do you use- do you try anything below 10,000 or do you go higher than that? I realize backlinks can raise you up but I wasn’t sure what you consider reasonable for longtails. Also some authority sites seem to do well for tons of longtails just by having these 3 word phrases on their pages. Is the only way to beat them with a new site to create several backlinks to one’s site with those exact anchor texts?
Hi Robin,
Here are the answers to your questions…
1. I look at why they’re ranking for the keyword, is it site authority or external links. If it’s site authority only, I’ve got a shot a beating it with my own links. If it’s from links anchored on the target keyword, it might be more difficult. In general, I try to find niches/keywords that aren’t being dominated by one or more powerful players unless I’m trying to gradually work my way into a niche, such as I’m doing with OpTempo, my product review blog.
2. I don’t use quotes to determine competition in a niche.
3. I’m not concerned about the number of result pages, only the top 10 sites are of concern to me.
4. That’s right, you need to have a promotional strategy that will bring you traffic based on your target keywords and associated long tails.
Frank,
Thank you. If I can just do a quick follow up:
1) It sounds like you don’t use competition numbers like intitle: but view the top 10 manually. Is that right? If the site doesn’t have a lot of authority but lots of links with anchor text you want how do you determine if you can beat them?
2) For your product review blog I see each product is different. Do you use backlinks with anchor text for each one in order to rank? Is it mostly from one sort of backlinking strategy? Thanks!
Hi Robin,
That’s right. I’ll give the current top 10 a glance using the Firefox SEOQuake plugin and if I notice anything that looks like potential trouble I’ll fire up SEO Elite and analyze it further.
On OpTempo I treat each page separately for SEO purposes. I sort of consider it like my own personal Squidoo or HubPages. I link build to the index page using ‘product reviews’ as the main keyword and then to each individual page using the title. Most of the individual page links are from social bookmarking and RSS syndication (ie giving content to scrappers) but I occasionally use other methods to promote a page.
Good post Frank.
Have you ever used the Micro Niche Finder? It is a decent piece of software for about $100. I’ve been using for a bit now, and it performs pretty well.
I didn’t know about the wonder wheel, but Microsoft AdCenter has a similar tool (as well as several others that help to show trends and search behavior). Very nice, very handy…and free.
Keep up the good work.
LarryG
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Thanks for this post. I liked the way you have written. Highly searched keywords have tough competition. Choosing exact opposite keywords of that can give quite success and traffic.
Great Article with needed information But one side effect of this is that excessive use of searching Google ad-word & keywords may effect ranking of our blogs if we are using same computer to post. This is my personal Experience I lost good ranking of my two blogs with top ranking positions in Google search Engine
Great suggestion about Google’s Wonderwheel. I was first turned on to it a year or so back during a webinar, but I’ve never really given it much consideration such I had a keyword tool designed to uncover keywords such as this. However, after running a keyword through the wonderwheel, I must say I missed/overlooked a few gems.